+ When Brands Scream Into the Night

on

 

SUMMARY
Street-smart, Ai implementing marketing leader with decades of proven results in real estate, retail, hospitality, and tech. A mega content producing creative visionary with fire in his gut. 

Former CRE marketing exec (Newmark, Cushman & Wakefield, Macerich, SIMON), now teaching Gen Z how to tell their brand stories. Witty writer, master of PR, veteran of a thousand campaigns — and still faster and more knowledgeable on social than your nephew.

CORE SKILLS
AI | Social Strategy | Master of Public Relations | Branding | Writing | Content Creation Machine | Email Marketing | PR | Event Promotion | Leadership | Photoshop | Hands on Designer | Video Editing | SEO |    AI-Enhanced Copywriting

EXPERIENCE HIGHLIGHTS

Mentor/Branding Coach – University of Florida Pikes Fraternity (2022–Present)
Teaches undergrads how to master modern social media, branding, and visual storytelling. Rebranded the alumni association's communications and spearheaded fundraisers, special events and membership drives. 

Marketing & PR Director – Newmark / Cushman & Wakefield / SIMON (2010 - 2022)

Led marketing and events for major, global CRE brands, high-profile shopping centers, office portfolios, and lifestyle destinations. Known for writing with flair, leading teams, delivering on local and national press and driving traffic.

Marketing & PR Director Barmaxx | RFID Tech Brand  (2007–2010)
A Vienna-based global startup technology company specializing in RFID SaaS for inventory management in the hospitality sector (restaurants, hotels, bars, and clubs). Developed and executed its comprehensive marketing strategy. As the Chief Executive Storyteller and brand advocate, led the marketing and PR department, hiring and nurturing talent while crafting innovative campaigns and pitches that expanded the customer base and secured new accounts. Managing a $5,000 monthly Google AdWords budget, I oversaw all marketing, PR, events, and social media activities, creating compelling content across platforms as an in-house writer, mobile blogger, designer, and conceptualist. I translated complex German techno babble into clear, engaging copy for brochures, videos, and press releases, while meticulously measuring campaign effectiveness and monitoring data to drive the brand’s revolutionary vision forward.

Marketing & PR Director | Direct Technology Innovations | Tech Brand (2003 - 2007)

Spearheaded brand promotion and lead generation through trade shows, social platforms, and innovative initiatives like The Merchant Maven blog. This B2B thought leadership portal blended serious business content with humor, boosting DTI's brand awareness, social engagement, and Google indexing. Nurtured senior executives on publishing thought leadership articles, enhancing credibility and highlighting nonprofit involvement and new technologies. DTI's offerings included Swipe N’ Go®, speeding up transactions under $25 without signatures, Mobile Ticketing Solutions for real-time inventory and payments in transportation, and Click to Go® for efficient online ordering. 

Freelance Creative & Consultant (Ongoing)
Creates content and campaigns for clients ranging from tech startups to nonprofits. Known for: rapid turnarounds, punchy copy, and turning “blaaah” brands into magnetic ones.


EDUCATION

  • B.S. in Communications | University of Florida Communications, PR and Advertising. Minor in English Literature.
  • Currently teach college students social media branding.
  • Frankfurt International School | Oberursel, Germany.
  • Speak English, German and Social Media fluently.


+ Mike's 1500 Minutes of Fame in the Birthplace of Technology

+ Long Version | More Details Resume 








Got a PR Crisis or a Social Media Emergency?
Summon MK. He’s been saving brands since before hashtags were born.