+ Mike's 1500 Minutes of Fame in the Birthplace of Technology
+ Short Version | 1 page Resume
Mike Kirner
CORE COMPETENCIES
Marketing Manager
BarMaxx.com (Hospitality Tech Brand) – Ft. Lauderdale, FL / Palo Alto, CA | 2012 – 2014
Creative Director (Freelance)
Various Clients – Ft. Lauderdale, FL | 2000 – 2010
EDUCATION
Bachelor’s Degree in Communications, Minor in English Literature
University of Florida – Gainesville, FL
Additional Studies: Frankfurt International School – Frankfurt, Germany
415.299.5873
PROFESSIONAL SUMMARY
Dynamic and creative Marketing Manager with over 15 years of experience driving strategic marketing, PR, and brand elevation for top-tier commercial real estate (CRE), tech, retail and hospitality brands. Mike has extensive experience working in South Florida as well as the West Coast, where he oversaw nine corporate offices for the Bay Area and the Pacific NW regions.
Dynamic and creative Marketing Manager with over 15 years of experience driving strategic marketing, PR, and brand elevation for top-tier commercial real estate (CRE), tech, retail and hospitality brands. Mike has extensive experience working in South Florida as well as the West Coast, where he oversaw nine corporate offices for the Bay Area and the Pacific NW regions.
He has led teams for Cushman & Wakefield, SIMON and Newmark, as well as smaller, lean and mean tech brands in South Florida.
Proven expertise in utilizing AI and developing and executing multi-channel marketing campaigns, presenting client pitches, leading cross-functional teams, and delivering data-driven results that surpass stakeholder expectations.
Adept at new business development, creative oversight and brand storytelling, with a hands-on approach to collateral development, digital strategies, and high-profile activations.
Advanced skills working with Adobe Creative Suite, digital platforms, copywriting and relationship management, with a track record of securing national media placements in outlets like WSJ, Forbes, and Bloomberg.
Passionate about mentoring teams, fostering collaboration, and driving innovative solutions in fast-paced, ambiguous environments.
CORE COMPETENCIES
- Marketing Strategy & Execution: Develops Goals, Strategies and Tactics. New business pursuits, collateral development, lead generation, pitches, and proposals.
- Brand Elevation: Creative direction, multimedia storytelling, and consistent brand identity across print, digital, and social platforms.
- Team Leadership: Managing and mentoring marketing teams, fostering collaboration, and ensuring high-quality deliverables.
- Social & Branding Mentor: Currently mentors 200+ young college students at the + University of Florida on brand building via social platforms, thought leadership and communications.
- Stakeholder Engagement: Client presentations, relationship building, and thought leadership campaigns.
- Project Management: End-to-end project orchestration, process optimization, and budget management.
- CRE Expertise: Deep understanding of commercial real estate marketing, market intelligence integration, research and place-based storytelling.
- Digital & Social Media: Website strategy, email campaigns, social media management, and innovative content creation.+ Produced and narrated historic video.
PROFESSIONAL EXPERIENCE
Marketing, PR & Content Consultant
Direct Technology Innovations, Broward Mall, Foundry (a CRM for the CRE niche), Pi Kappa Alpha Fraternity (Remote) | 2022 – Present
Direct Technology Innovations, Broward Mall, Foundry (a CRM for the CRE niche), Pi Kappa Alpha Fraternity (Remote) | 2022 – Present
- Developed and executed national PR and marketing strategies for tech and hospitality brands, securing high-profile media placements in AP, Fort Lauderdale Sun Sentinel, Connect Media, Business Insider, Miami Herald, Washington Post, WSJ, Forbes, and Inc., elevating brand visibility.
- Led influencer and brand partnership campaigns, creating compelling, data-driven content that increased engagement by 35% across digital platforms.
- Designed and produced co-branded collateral, press kits, and multimedia content (videos, social media), aligning with brand differentiators and stakeholder expectations.
- Analyzed campaign performance metrics using tools like Cision and Meltwater, delivering actionable insights to optimize marketing strategies.
Assistant Residential Manager
Boulevard Residential – Sausalito, CA | 2020 – 2023
Boulevard Residential – Sausalito, CA | 2020 – 2023
- Spearheaded branded content and communications for a luxury residential community, driving resident engagement through newsletters, events, and social media campaigns.
- Negotiated vendor partnerships and managed third-party relationships to support operational and branding goals, enhancing community visibility.
- 15 Seconds of Fame: Published an op-ed in the +SF Chronicle, leveraging place-based storytelling to elevate the community’s market presence and complain about incredibly rude cyclists.
- Below are two conceptual ads created for Newmark's Global Corporate Services.
PR & Communications Manager | NW Region
Newmark Knight Frank – San Francisco, CA | 2018 – 2022
- Directed external communications and regional branding for CRE teams across Northern California and NW Region, securing media coverage in WSJ, Bloomberg, and trade publications.
- Developed storytelling campaigns for high-visibility properties, integrating sponsorships and media collaborations to drive brand exposure and client engagement.
- Words by Wiser | + Example of a broker's brand building storytelling.
- Collaborated with brokers and market intelligence teams to deliver data-driven marketing deliverables, ensuring alignment with firm-wide goals.
- Provided creative oversight for business pitches, print, digital, and video content, ensuring seamless execution across platforms.
Senior Marketing & PR Manager | Norcal HQ
Cushman & Wakefield | 2014 – 2018
Cushman & Wakefield | 2014 – 2018
- Oversaw marketing and PR strategies across nine offices, driving brand elevation through national coverage in WSJ, Bloomberg, and Forbes.
- Led cross-functional teams to execute high-profile activations, including events and sponsorships, increasing foot traffic and community engagement by 20%.
- Developed and managed multi-channel marketing plans, integrating market intelligence to deliver thought leadership campaigns.
- Provided quality oversight for all creative deliverables, ensuring adherence to brand standards and optimal user experience across digital and print platforms.
Marketing Manager
BarMaxx.com (Hospitality Tech Brand) – Ft. Lauderdale, FL / Palo Alto, CA | 2012 – 2014
- Launched PR and marketing programs for a hospitality tech startup, negotiating partnerships with hotels and restaurants to enhance brand visibility.
- Created and managed BarMaxx Blogger, a content portal generating sustained Google AdWords revenue through lifestyle-focused storytelling.
- Developed influencer campaigns and co-branded activations, driving customer engagement and brand awareness in competitive markets.
General Manager
SIMON – Florida Keys Outlet Center – Miami, FL | 2010 – 2012
SIMON – Florida Keys Outlet Center – Miami, FL | 2010 – 2012
- Spearheaded marketing and PR for a luxury retail destination, managing a $500K budget and negotiating partnerships with premium brands (e.g., Tommy Hilfiger, Coach, Nike).
- Produced media-friendly events and FAM tours, attracting international tourists and increasing foot traffic by 15%.
- Led co-branded activations, ensuring alignment with the center’s luxury positioning and stakeholder expectations.
- Below is an ad created for tech client, Motionloft.
Creative Director (Freelance)
Various Clients – Ft. Lauderdale, FL | 2000 – 2010
- Provided comprehensive marketing, design, and PR services for retailers, restaurants, Realtors, and tech brands, including large-scale events for Las Olas Boulevard, Christmas on Las Olas and SIMON.
- Rebranded personal and business identities, creating effective marketing collateral and campaigns to drive visibility and engagement.
- Managed end-to-end project execution, from concept to completion, delivering innovative solutions with minimal guidance.
EDUCATION
Bachelor’s Degree in Communications, Minor in English Literature
University of Florida – Gainesville, FL
Additional Studies: Frankfurt International School – Frankfurt, Germany
SKILLS & TOOLS
- Creative Tools: Adobe Creative Suite (InDesign, Photoshop - Advanced), Canva, WordPress
- Marketing, AI & PR Tools: Grok 3, Placer AI, Chat GPT, Google Blogger, Muck Rack, Meltwater, MailChimp
- Core Skills: Brand partnership strategy, collateral development, lead generation, multimedia content creation (video, VR/AR, podcasts), social media strategy, event coordination, data-driven marketing, stakeholder management, process optimization
- Additional: Exceptional writing, editing, and presentation skills; client-focused problem-solving; cross-functional team leadership
BONUS ASSETS
- 10 years of international experience in Frankfurt, Germany, enhancing global perspective and cross-cultural collaboration.
- Deep roots in Florida and the Southeast Region; expertise in luxury hospitality and CRE ecosystems, reinforced by roles at Newmark Knight Frank, Cushman & Wakefield, and SIMON.
- Light Hearted Videos | Creator of short-form video content and innovative storytelling campaigns ([links to examples]).
Celebrating Multi-Cultural Diversity
As the son of immigrants, Mike is a first-generation German/American, and grew up in the financial center of Europe, near Frankfurt am Main. He wore funny clothing until age 10.He speaks English, German and Social Media fluently. Today he resides in Boca Raton with his best friend, an insane pure bred boxer dog named Romulus Claudius Tiberius Agrippa Habakkuk Germanicus.
