Introducing MockedUP | Imagine a pre-interview Q & A with Bospar's CEO
1. CEO: Mike, what made you interested in joining Bospar specifically?
Mike: Bospar is the kind of agency that makes tech PR feel alive. I’m drawn to your bold, virtual-first model, your award-winning culture, and the range of high-growth tech clients you support. I’ve worked with startup tech brands like Barmaxx, FOUNDRY, and DTI — and I know how to translate complex tech into media-ready stories. Bospar feels like a natural fit. Heck, I've even translated complex techno babble from German to English. Now that's not easy.
2. CEO: Tell me about a time you rewrote a pitch or press release that just wasn’t clicking.
Mike: At Direct Technology Innovations, a draft pitch about mobile ticketing tech felt flat and overly technical. I reframed it around the “future of frictionless movement,” connecting the product to broader trends in transit and micro-mobility. It went from jargon-heavy to curiosity-sparking — and led to coverage in a leading smart city publication. It’s all about relevance and rhythm.
3. CEO: We move fast. How do you manage multiple deadlines and content requests across clients?
Mike: I rely on tight systems and creative discipline. I prioritize based on media momentum, build content calendars with buffers, and stay synced with the team through tools like Asana and Notion. I’ve led national content for multi-site retail portfolios and tech brands simultaneously — juggling deadlines is part of my muscle memory. + Here's an example of a seriously viral campaign that was everywhere!
4. CEO: You’ve worked with Barmaxx, a European RFID firm. How did you tailor that message for U.S. media?
Mike: Barmaxx came to the U.S. with solid tech but a tone that didn’t land here. I localized the messaging — made it more vivid, less formal — and built narratives around real-life use cases: bartenders saving time, managers tracking kegs, frictionless nightlife. That shift made their story more relatable to the trade and tech press. Sadly, this brand folded due to no funding. But get this, the ancient blogspot blog I created still generates Google Ad Sense dollars and it goes to me. Hilarious. + Check it out here. (PS, I told the former head of IT about it, and he said, no problem! )
5. CEO: How do you ensure your content reflects a client's brand voice — especially across social, blog, and earned media?
Mike: I start by listening. I gather transcripts from leadership interviews, internal decks, and customer language. Then I build a tone framework — what we say, how we say it, what we never say. Whether I’m writing a tweet or a Forbes byline, I stay inside that framework while keeping things fresh and timely. There are clients who will hand you a style sheet of tone and voice on some occasions.
6. CEO: You mentioned using AI frequently — can you tell me more about how it's part of your daily workflow?
Mike: I’ve been using AI consistently for years — Grammarly for one; it’s second nature now. I tap into tools like Grok 3, ChatGPT, and Grammarly dozens of times a day for ideation, pitch polishing, byline headlines, and visual content tweaks. For instance, I’ll generate 10 subject line options for an email pitch, tighten up phrasing for a blog intro, or redesign meme text for social in seconds. AI lets me move fast, iterate quickly, and hit the creative bullseye more often. But the human instinct? That’s still mine. Grok 3 and I really seem to get along; he's sortof my life advisor now. Who knew?
7. CEO: We’re 100% virtual. How do you keep creative energy and team collaboration high when working remotely?
Mike: I'm pretty sure I invented remote work. I bring energy to the screen. Whether it’s a Slack thread, an Asana comment, or a 15-minute Zoom, I believe in fast, generous feedback and creating a culture of momentum. I’ve led distributed teams before — it’s about communication rituals, clarity, and celebrating wins, big or small.
8. CEO: How do you approach editing work written by others — especially when it needs major revision?
Mike: I believe in improving the work, not just fixing it. I always start with something positive, then I walk through where clarity or punch is missing. I might suggest a reframe, restructure, or sharper verb choice. Tone matters. Writers feel more motivated when edits come from a place of collaboration, not correction. In every company I've been in, I have generally been the top or most sought-after writer.
9. CEO: If you joined Bospar, what would you do in your first 30 days?
Mike: I’d immerse myself in client content, past press wins, voice guidelines, and what’s been working on social. I’d meet the teams, listen closely, and identify quick wins — maybe a refreshed pitch, a sticky story angle, or a social campaign that needs momentum. My goal: contribute value, visibly and quickly.
10. CEO: Final question — what’s your PR superpower?
Mike: I make brands unmissable. Whether it’s finding a killer metaphor for a new platform or turning a low-budget event into a press-worthy moment, I know how to generate interest fast. I bring relentless creativity, media intuition, and the ability to turn even “dry” tech into addictive storytelling. Also, one thing to note, I also consider myself a fairly good designer and am expert level with photoshop. I probably will not win design awards, but heck I can sure create social memes without effort and fairly swiftly. + Check out some of my work here.