🚀 "MockedUP" Turns the Job Hunt Into a Stage — Creative Marketer Debuts AI-Powered CEO Dialogues That Redefine the Modern Resume
Herr Kirner, was reizt Sie besonders an der Mission von Inkitt, das Disney des 21. Jahrhunderts zu werden?
EN: Mr. Kirner, what excites you most about Inkitt’s mission to become the Disney of the 21st century?
Antwort:
Ich finde es faszinierend, wie Inkitt Technologie und Emotion miteinander verbindet.
Als jemand, der Storytelling liebt, begeistert mich die Vorstellung, Geschichten zu entdecken, die in keiner Pipeline der traditionellen Verlage eine Chance hätten – und diese mit AI-Power in Blockbuster zu verwandeln.
EN:
I’m fascinated by how Inkitt blends technology with emotion. As someone who lives and breathes storytelling, the idea of uncovering hidden stories that traditional publishers would overlook—and turning them into hits using AI—is thrilling.
2. Question (English):
How do you come up with PR ideas quickly, especially when there’s no obvious news angle?
Answer:
I reverse-engineer the story. I look at ordinary moments—an author signing, an office dog, a UX update—and ask, “What emotion lives here?” From there, I build a narrative. My process is like improv: say “yes, and...” and suddenly you have something worth pitching.
3. Frage (German):
Wie würden Sie mit negativer Presse oder einem unerwarteten Shitstorm umgehen?
EN: How would you handle negative press or an unexpected PR crisis?
Antwort:
Transparenz ist mein erster Reflex. Keine Floskeln. Ich analysiere zuerst die Fakten, stimme mich intern ab, dann formuliere ich eine menschliche, klare Antwort – idealerweise proaktiv. Oft ist der Schlüssel: zuhören, bevor man spricht.
EN:
Transparency is my first instinct. No jargon. I analyze the facts, align internally, and then craft a human, clear response—ideally proactive. Often, the key is to listen before speaking. Never panic; steady as she goes!
4. Question (English):
What makes you different from younger candidates or digital-native PR managers?
Answer:
Speed and instinct. I’ve seen enough patterns to know what will stick, and I still move faster than most. I’ve also developed the muscle to generate fresh angles on-demand—while understanding the long game of brand voice, trust, and timing.
5. Frage (German):
Welche Medienkontakte bringen Sie mit? In welchen Bereichen sind Sie besonders gut vernetzt?
EN: What media relationships do you bring, and in which sectors are you strongest?
Antwort:
Ich habe solide Kontakte in Tech, Startups, Immobilien und Lifestyle – sowohl bei nationalen Medien wie Forbes, Business Insider und WSJ als auch bei spezialisierten Outlets. Besonders im US-Markt kenne ich viele Journalisten persönlich. Es ist wichtig zu sagen dass nicht alle Gesichten interresieren die Medien.
EN:
I have contacts across tech, startups, real estate, and lifestyle—both in major outlets like Forbes, Business Insider, WSJ, and in niche verticals. I know many U.S.-based journalists personally and understand what kinds of stories get traction. It’s important, however, to remember not at stories will be interesting to the press.
6. Question (English):
How would you position a new Inkitt author who has no public profile yet?
Answer:
I'd build a “zero-to-hero” story arc. Everyone loves a discovery. I’d use behind-the-scenes content, personal struggles, early fan reviews, and TikTok/IG snippets to build the myth before the book even hits charts. If they have no profile, even better—tabula rasa. One tech broker began by writing restaurant reviews - I loved that concept!
7. Frage (German):
Wie wichtig ist für Sie Datenanalyse im PR-Bereich?
EN: How important is data analysis in PR for you?
Antwort:
Sehr wichtig. Daten zeigen, wo die Emotion lebt. Ich nutze Engagement-Raten, Leserzeiten, Heatmaps und Klickpfade, um zu verstehen, welche Geschichten wirklich wirken – und dann verdopple ich dort.
EN:
Very important. Data reveals where the emotion lives. I use engagement rates, reading time, heatmaps, and click paths to understand what’s working—and then double down there.
8. Question (English):
What’s your approach to media training or prepping a founder or author for press?
Answer:
I prep like a boxing coach. I identify their “hook,” develop a simple message matrix, then simulate tough questions so they’re ready. I remind them it’s a conversation, not a TED Talk. Authenticity always wins. I’m also big on background imagery and art direction.
9. Frage (German):
Was macht für Sie eine großartige Story aus?
EN: What makes a great story in your opinion?
Antwort:
Konflikt. Entwicklung. Emotion. Und am besten eine überraschende Wendung. Eine gute Story gibt dem Leser das Gefühl, etwas entdeckt zu haben – nicht, dass ihm etwas verkauft wurde.
EN:
Conflict. Growth. Emotion. And ideally, a surprise. A great story gives the reader the feeling of discovery—not that they’re being sold something.
10. Question (English):
Inkitt’s culture is intense, fast-paced, and deeply ambitious. How do you thrive in that environment?
Answer:
I love it. I’ve done the corporate agency circuit—it’s too slow. I think faster when I have adrenaline, when the stakes are high, and when I can go all-in. At Inkitt, I’d be surrounded by builders, not bystanders—and that’s my oxygen.